GENERATIONS IN COMPARISON - Marketing and communicating with five generations of users

Tell the truth: how many times have you listened to your boss thinking "Ok boomer" or looked at the young intern wondering if they knew how to do anything besides scrolling on their smartphone? Today, we are required to always be up to date or even ahead of the market, but the problem is that decisions are often made by people with different mindsets who are forced to collaborate. The risk that generational stereotypes may cause us to miss incredible opportunities is too great to be overlooked: on stage, Rachele Focardi, author of "Generazioni a confronto", will confront a Millennial and a Gen Z to help us understand how to avoid it.