HOEPLI - THINKING ABOUT THE FUTURE
Business Model You
Is your career really sustainable?

Today we live in a climate of unprecedented uncertainty and volatility. All professions are challenged by unstoppable trends: the ubiquity of AI, the normalisation of hybrid work and the rising tide of global conflicts and crises. In this new context, workers must increasingly be able to reinvent their jobs and careers. But how to do this in a sustainable way? By leveraging the same logic as start-ups: strategic marketing, design thinking and artificial intelligence. Luigi Centenaro, co-author of Business Model You, an international success translated into more than 20 languages, explains.