Alessio Angiolillo

Vice President

Digitouch Marketing

June 14, 2024 15:00 - 15:20

Brand

Creating stories to build connections

The art of storytelling still represents a valuable tool for connecting and engaging. How is the way of 'storytelling' evolving among Millennials and Gen Z?

Other speeches in room Brand

Future brands according to generations: perspectives and strategic elements

Nicolò Cappelletti

IUSVE

Daniele Chieffi

Bi - Wise

The Fool

The Importance of Brand Codes in Branding

Valentina Falcinelli

Pennamontata

Brand Storyverse: From Stories to Narrative Universes. What are the new key variables for effective storytelling?

Storyfactory

Social Content and Community Building: The Future (and Present) of Business Growth

Alessandro de Concini

Imprenditore digitale

Ai e creatività pubblicitaria: le forchette brutte e il pappagallo stocastico

Alessandro Mininno

Flatmates

The brain at the service of brands in 2024

Neuromarketer

Unconventional Marketing & Partnerships. Effective solutions to broaden the target audience

WWF Italia

Designing brand building today

Beyond

Speeches by Alessio Angiolillo

2024

Creating stories to build connections

2024

Marketing strategies between creative and artificial intelligence