From fundraising on LinkedIn to UGC content: how to leverage the social community to grow a startup

Alice Zabeo, CEO and Founder of Bonnie Beauty and Skin Specialist with over 30,000 followers on Instagram, is an expert in utilizing direct communication strategies and influencer marketing in the beauty sector.

Thanks to an innovative approach, Bonnie Beauty has turned customer feedback into a powerful tool for product development and evolution, demonstrating the importance of direct communication for the success of the brand. Alice's past experience and the existing community have been crucial for Bonnie Beauty to validate and launch its product and establish continuous dialogue with the target audience, highlighting customer skin transformation stories and using social proof and User Generated Content to build credibility.

Not only that: it is precisely through social media that Bonnie Beauty found its initial funding, raising 50,000 euros in less than 2 weeks to launch its first marketing campaigns. Alice could offer valuable insights on how brands can use social media and influencer marketing to create an authentic connection with the public, driving brand growth and strengthening relationships with customers and industry stakeholders in the digital age.

Alice was recently invited to speak at Cosmoprof, specifically to share her innovative communication strategy.