Maruzzella
Gianluca Maruzzella
CEO & Co-Founder
indigo.ai
June 13, 2024 12:50 - 13:30

E-Commerce

The AI-commerce era. Virtual agents and a new approach to communication for online shopping

Artificial Intelligence is revolutionizing the interaction between businesses and consumers. This momentous change comes at a particular historical moment for e-commerce. After the pandemic years, online commerce is finding its natural place within companies' omnichannel strategies, leading to steady growth in competitiveness on this front as well. Virtual Agents and a different way of communicating with customers can represent an innovative and influential business driver for online stores.