COMMUNICATION AT THE TIME OF AI - could ChatGPT ever answer 'it depends'?

Rocco Rossitto, author of Saying something does not mean having something to say, and Sergio Sentinelli, author of Asking the right question. The art of working with ChatGPT and AI, dialogue on the topic of communication in the time of AI. On the one hand the point of view of a communication consultant, whose twenty years of experience have led him to reflect on the concept of tailored-made communication, where there can be no cooked and eaten recipes. On the other hand, that of someone who is engaged in a continuous dialogue with the most famous machine of all, ChatGPT, in order to be able to obtain the most effective answers, capable of saving us precious time. What would happen if we asked ChatGPT what is the best communication strategy? "It depends" might be its answer?