Headless commerce Shopify: digital innovation in WWF, from Merchandising to Desirable Branding

WWF's new Shop helped revolutionize the image of the historic nonprofit organization, elevating it to a desirable and trend-setting Brand. 

Headless technology, together with Shopify Plus, enabled Boraso to develop a mobile first project that put the user experience at the center, simplifying the customer journey and making the shopping experience memorable.