Ai e creatività pubblicitaria: le forchette brutte e il pappagallo stocastico

If there is one trait that distinguishes humans from machines, it is creativity, that is, the ability to solve problems in novel ways. The _creative industry_ economy, which employs thousands of nerds in Milan and elsewhere, is based on this trait. One piece at a time we are handing over creative work to machines. Perhaps we will all go on holiday and perhaps we will learn to live in a cultural context in which all books, films and works of art are created by a non-human being. Let us reason together about the mechanisation of intellectual work and the consequences this revolution will have on the universe, on our lives and especially on the Instagram editorial plan that I have to deliver tomorrow at ten o'clock.