Fun & Fan: New Opportunities from the Encounter of Augmented Reality with Live Sports Entertainment

Stadium matches provide a 360° experience, and it's essential to capture fans' interest and animate pre-game and halftime with interactive entertainment. If the LA Rams are pioneers of Fan Engagement with augmented reality, AC Milan in Italy has brought the AR Fan Cam to Europe for the first time to engage and involve fans in interactive play. In this speech, we will explore current and future opportunities and the key points of an AR Live Sport Entertainment project.