From YouTuber to Business: How to Build a Professional Enterprise from Content Creation

The presentation will begin with a brief account of Alessandro de Concini's professional journey, from social media dissemination to creating a company now part of a large group. This will illustrate how one can transition from being a simple digital creator to a structured and professional entity. Through case studies and concrete examples, we will explore the strategy for building an entrepreneurial project starting from one's own community and a recognized and respected brand.