Giovanni Cappellotto

Consultant

M101

June 15, 2024 09:20 - 10:00

E-Commerce

When Did E-commerce Become Boring?

Shopping has become depressing. We used to shop for people and with people. Now it's isolating, overwhelming, tedious, and everything seems the same. Can we turn this losing trend around for both sellers and customers?

Other speeches in room E-Commerce

The AI-commerce era. Virtual agents and a new approach to communication for online shopping

Gianluca Maruzzella

indigo.ai

Connecteed: The Key to a Successful Omnichannel Strategy

Connecteed

Neuro Checkout - Neuromarketing to Halve Your Shopping Cart Abandonment

Pronesis srl

E-commerce in the post-AI era

Davide Casaleggio

Casaleggio Associati

Revolution of Feeds: Omnichannel at the Heart of Corporate Strategy

Salvatore Autovino

Connecteed

Connecteed

10+ activities to drastically increase your e-commerce conversions

Francesco Chiappini

Ecommerce School Srl

Shopify Plus, una Soluzione unica per eCommerce B2B e B2C: Il caso di Pepemio ed Msx Distribution

Fabio Imperiale

Boraso

Boraso

Ilaria Clemente

Boraso

Omnichannel Search: From Google to perplexity.ai, How Information Retrieval Evolves Before a Purchase.

Marco Loguercio

Search S.r.l.

Speeches by Giovanni Cappellotto

2026

Marketplaces and AI: How brands regain control when algorithms decide what sells

2024

When Did E-commerce Become Boring?

2022

Il futuro del Retail

2022

Magnews Hub: eCommerce, CRM Marketing, Email Marketing, Social media, Marketing Automation. Cambiamenti, novità e strategie, esperti a confronto

2021

Il potenziale non sfruttato dei programmi di fidelizzazione per il B2B

2020

Le strategie di distribuzione europea nell'era dell'e-commerce

2018

Strategie e tattiche per un brand che vende su Amazon e punta a crescere in fatturato e utili

2018

Togliamo bende e cerotti al retail, smettiamo di piangere e ripensiamo ai negozi come luoghi di esperienza del cliente

2015

Trasformare il retail. Vendere online Food & Consumer Package Goods