Brancale
Federica Brancale
Artificial Intelligence Consultant
Marketing Freaks
June 14, 2024 17:50 - 18:30

Data Analytics

Conversion System: what happens when CRO breaks down silos

How to manage the interdependence between elements such as UX, ADV, SEO, Social, Brand, and product using CRO as synergy. We will look at the detailed use of data analysis (and AI) and system thinking from the perspective of sustainable management

Speeches by Federica Brancale

2026
Data Analytics & AI: What AI Does, What Humans Do, Human in the Loop, and False Myths
2025
Strategic Thinking: humans who think and machines that do (not the other way around)
2024
Conversion System: what happens when CRO breaks down silos
2024
FLACO talk <br />No data strategy no party (but don't tell ChatGPT) <br/>Data strategy is and always will be the basis of everything
2023
Beyond CRO: Why It Doesn't Convert When Everyone Wants to Convert
2023
Strategic GA4 and the end of GA3: power is nothing without control
2022
Agile CRO: come mettere in piano un progetto di CRO in 5 settimane
2022
Design per i modelli di pensiero e il personal branding
2021
Data driven brand identity: il percorso obbligato delle aziende post coronavirus
2020
Il Grande Mondo delle Analisi di Marketing
2020
Come Misurare il reale Valore dell'advertising con i Modelli di Attribuzione
2019
Data Driven marketing and creativity united thanks to the Design Thinking
2019
We create Personas with data and creativity thanks to Design Thinking and LEGO® Serious Play® method
2018
Come fare un'analisi di Conversion Rate Optimization mettendo al centro la User Experience
2018
Capiamo insieme il GDPR divertendoci con la metodologia LEGO © Serious Play ©