WMF Award Brand Marketing Campaign to Netsons

Aiming to spread its brand nationwide, Netsons revised the rules of influencer marketing, involving Rocco Siffredi, the historical face of broadcast media and giving him a new guise: that of the NERD, far from the logic of digital and new technologies; Netsons accepted a great challenge and found a new key to effectively tell about its services and activities with a language that is also ironic and engaging.