Barberis
Laura Barberis
Head of Social&Communications
FiloBlu
Marangoni
Fabio Marangoni
Head of Design & Creative Director
The Brandformance Society
June 15, 2023 17:20 - 17:40

Brand

We've seen it happen so many f***ing times

How can we sell while keeping the brand front and center? Let's delve into BRANDFORMACE, the point where branding meets performance marketing. We got here via hard-earned experience, not by following trends. We've been down the wrong path, learned, studied, shipped ourselves, and understood what needs our protection. A two-person speech that explains this virtuous cycle, a cycle where creativity is amplified by marketing actions and performance gains momentum from the brand's strength and visibility.

Speeches by Laura Barberis