Marketplace NFT for businesses: which are the trends, the dynamics, and the opportunities?

Cultural phenomenon, speculative bubble or economic opportunity? Today, increasingly, gateway for companies to the Web3 world. NFTs are a new resource for innovation. After a shrinking 2022, we are now seeing a strong recovery: their use is growing and with it the creation of platforms for exchange. What are the dynamics at work, from the perspective of a leading technology provider in Web3 solution development and author of an Italian NFT marketplace challenging the international big players? How and why does a custom NFT marketplace meet the branding and marketing strategy needs of companies?