Off-the-beaten-path travel destinations. Innovation and sustainability: best practices from Castelli Romani and Marche

How can lesser-known destinations, far from the more well-known circuits, attract tourists and differentiate themselves in a very competitive tourism market? The problems are many and very often concern the management, the socio cultural and economic context, the marketing choices, no less than the difficulty of finding the adequate economic resources. Castelli Romani and the northern Marche: virtuous examples of sustainability, including economic sustainability, creativity and innovation.