Email marketing strategy for a "love brand"

Through a case study, we will discover what it means to implement an omnichannel strategy and the crucial role played by the email marketing strategy, consisting of direct email marketing flows, lead nurturing, and an editorial content strategy tailored to the brand's identity and the preferences of the target audience.

In less than 9 months, going from zero to 30k contacts with a significant conversion rate from the channel and strong support for brand identity. Together, we will explore best practices, creativity, and multichannel approaches, serving brand awareness and supporting the network of physical Ateliers.