The Uninform Group case study: Social Ads, Omnichannel and Customer Journey to get from Lead Gen to Conversion

Let's analyze the Uniform Group case study, as company leader of the training sector, to understand how to exploit the Social Advertising in a Ominchannel way by using the theories of Customer Journey and Messy Middle. We will see the activities of Performance Advertising, Remarketing, Editorial Plan and Automation, to get from Lead Generation to Conversion.