HOEPLI - Two of Two - Digital Strategies and UX Design: creating before designing

How to act on the "right levers" to get sales and contact requests, turning the Web into an inexhaustible source of customers and positive word of mouth? How to procure notions, techniques and attitudes to face any real-life user experience design project head-on? We will ask Matteo Di Pascale and Luca Orlandini, authors of The Survival Handbook for UX Designers and Effective Landing Pages, both now in their second edition, to explain how to survive in the real working world, made up of clients with unclear ideas and often lacking adequate budgets, creative directors who raise their voices and pound their fists on tables, and poorly qualified advisors who use acronyms out of order and lead startups completely astray.