The importance of the website as the hub of integrated digital marketing activities

At a time when the constant debate is about which social media is of the moment, very often, we overlook the importance of the website and choice of domain name. The website is primarily an important branding tool. The website is also a tool that locates a solution to a problem. In addition, for any company, it tends to the hub of all marketing activities: the nodal point between social, communication, research and sales as well as brand and image. Let us find out how the website is a fundamental building block of a web marketing strategy.