Rosario Toscano
Head of CRO
MOCA InteractiveJune 15, 2023 16:20 - 17:00
UI & Design
How to improve the performance of your website, while advertising costs increase
The video recording of this speech is not available.
Online advertising costs are rising: for our customers +16% of costs year on year. With the same budget invested, each site gets fewer results. How to get out of it? The only thing you can do is focus on the user experience you offer on your site. But do you know what is happening on your site today? Why does such a small percentage convert (buy, sign up)? What doesn't convince them? I'll tell you how - any website and brand - can continuously improve its results online
