Product Placement in the Music Industry: how Fashion Brand Communication develops in the Italian record market

From international examples such as Harry Styles (and even earlier Jared Leto) with Gucci, to Dua Lipa (and even earlier Jennifer Lopez) with Versace, to the more "ancient" Sex Pistols with Vivienne Westwood, we analyze examples of fashion product placement in the record market, delving into Italian case studies.

How do artist and fashion brand partnerships come about?

How can brands help artistic growth and artistic identity building?

Consistency issue: how to choose the brands that best fit the artist's style?