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Videogames are among the most influential protagonists of social media and have an undeniable ability to attract new generations. Widespread medium (about 3.1 billion players worldwide), behind it there is a growing industry that has produced and still produces titles of all kinds and for each person assuming an essential role in global (pop) culture. We are going beyond the confines/limits of the joystick to deeply understand the relationship between video games, influencers, and cyber athletes.