Ruffino
Simona Ruffino
Brand Strategist & Neurobrand Specialist
Diotto
Mariano Diotto
Brand strategist e neuromarketer - Founder & CEO Neuromarketing Italia – Docente universitario
Neuromarketer
June 16, 2023 17:20 - 17:40

Book Presentation

HOEPLI - Two of Two: Is Neuromarketing Ethical?

With Neuromarketing, researchers investigate consumers' brain responses to advertising messages across all platforms and media. Neuromarketing and neuroscience today provide new ways to answer the age-old question, "Why do consumers buy?" But is neuromarketing ethical? Is it possible to follow a "Human Centric" approach in its application? Simona Ruffino and Mariano Diotto answer these and other questions during the presentation of their two books, Ethical Neuromarketing and Neuromarketing For Dummies.

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Speeches by Mariano Diotto

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