Tribal Mindset: what it means to think in terms of tribes. How companies can create, engage and excite today's tribes

The Internet and new technologies have made it even easier to create communities and other forms of aggregation. Thus making the concept of tribes extremely attractive to today's businesses, large and small. Every day we all interface with different tribes, some of which we are a part of, some we admire, others we are intrigued by or disquieted by.