HOEPLI - Two of Two: Creating value through branding and generating social impact

Today more than ever, it is necessary to build a solid marketing culture in both large companies and small businesses as well as in start-ups driving technological innovation. This culture must be combined with the concept of "social impact" that has become a central factor in the development of any business. Flavia Rubino, author of Agile branding and the trust formula, and Simona Sinesi, author of Social impact in your hands, help us understand how the relationship of trust between brands and consumers is now a central factor in the success of startups and businesses of all natures and sizes. And why every marketer and startupper is a social actor with an important responsibility: to create sustainable, enduring, trust-building brands.