HOEPLI - Two of Two: Web3 - Doing Marketing "with" People

The world is moving very fast and the environment, consequently, must adapt to the changes: companies, brands, and marketers must change, because communicating with consumers is now a priority if we want to seize marketing opportunities. The authors of Doing Marketing in the Web3 and Marianna Chillau, author of People based marketing, will explain how to cope with change and embrace the marketing of the future, which is increasingly focused on human relationships.