Brancale
Federica Brancale
Artificial Intelligence Consultant
Marketing Freaks
June 17, 2023 14:40 - 15:20

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Beyond CRO: Why It Doesn't Convert When Everyone Wants to Convert

Together, we will explore the conditions under which a company can convert, the blocking factors (and how to resolve them), and the enabling factors. We will also see how Conversion Rate Optimization (CRO) serves as the gateway to a 360° optimization that can even lead to the reevaluation of the business model from a data-driven perspective. Plenty of case studies, promised!

Speeches by Federica Brancale

2026
Data Analytics & AI: What AI Does, What Humans Do, Human in the Loop, and False Myths
2025
Strategic Thinking: humans who think and machines that do (not the other way around)
2024
Conversion System: what happens when CRO breaks down silos
2024
FLACO talk <br />No data strategy no party (but don't tell ChatGPT) <br/>Data strategy is and always will be the basis of everything
2023
Beyond CRO: Why It Doesn't Convert When Everyone Wants to Convert
2023
Strategic GA4 and the end of GA3: power is nothing without control
2022
Agile CRO: come mettere in piano un progetto di CRO in 5 settimane
2022
Design per i modelli di pensiero e il personal branding
2021
Data driven brand identity: il percorso obbligato delle aziende post coronavirus
2020
Il Grande Mondo delle Analisi di Marketing
2020
Come Misurare il reale Valore dell'advertising con i Modelli di Attribuzione
2019
Data Driven marketing and creativity united thanks to the Design Thinking
2019
We create Personas with data and creativity thanks to Design Thinking and LEGO® Serious Play® method
2018
Come fare un'analisi di Conversion Rate Optimization mettendo al centro la User Experience
2018
Capiamo insieme il GDPR divertendoci con la metodologia LEGO © Serious Play ©