Roundtable: SEO&AI

An outstanding SEO panel that will introduce hot topics such as the use of AI in SEO activities and processes, the impact of chatbots and direct answers in SERPs, and the balance between AI-optimised text generation and possible spamming. The discussion will cover recent topics such as Google's Search Generative Experience announcement and offer insights into the opportunities to be seized and the potential risks associated with what is changing for SEO