Psychological Price - Neuromarketing applied to product pricing

One of the most challenging aspects in e-commerce is the identification of the ideal price: the exact figure that can be applied to product labels in order to maintain high desirability while guaranteeing the highest possible profit. Thanks to the latest scientific discoveries published in authoritative scientific journals in the fields of neuromarketing and behavioural economics, it is now possible to draw up a strategic framework that can help any e-commerce manager organise his or her catalogue in a methodical and ultra-practical manner, finally achieving state-of-the-art pricing. The lecture will be full of examples, case studies and techniques that are still uncommon and of high competitive value in the world of online commerce.