B2B: The Dark Side of Digital Marketing

The Business to Business (B2B) market is the true Italian treasure, both in terms of the number of companies and revenue. However, for several reasons, we suffer from a significant shortage of specialized personnel, skills, and strategic vision, especially in the advanced use of digital tools for marketing, communication, sales, and human resources activities. From the integrated use of LinkedIn ads and Google ads to B2B lead generation techniques, we will explore together the techniques, tools, and case studies for those who want to effectively implement these activities within their company or acquire the skills to work in a B2B environment.