ADV & Influencer Marketing: From Choosing Creators to Best Practices for Activating Branded Contents Ads

In this talk we will see why it is crucial that influencer marketing and advertising activities travel in parallel, how to coordinate them, what ADV channels come to our aid, and the benefits to the business. Advertising activities, if organized in time and managed in harmony with creator partnerships, can really bring enormous visibility to the business, making the pure investment in influencer marketing more efficient.