Stefano Civiero
UX Researcher & Neuromarketing Specialist
NeuroWebDesign SrlJune 15, 2023 18:40 - 19:00
UI & Design
Neuromarketing & CRO
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Neuromarketing applied to CRO activity: from wireframe study to pre-publication testing, to a real conversion rate optimization path realized with eye tracking technology. When, where and why it is possible to apply neuromarketing techniques and tools during all phases of the design or redesign of a digital platform to increase its conversion rate.
