Brand Protection: how to protect the brand in the digital age

The registration and protection of trademarks has become a strategic issue in any sector: in the agri-food sector, more than in other fields, such protection has to deal with an articulated regulation that acts on several levels. The choice of naming represents one of the crucial moments as its availability must be verified, not only as a domain name and trademark, but also in light of the prevailing regulations on PDOs and PGIs and the registered names of new plant varieties.