June 17, 2023 13:40 - 14:20
The sustainable enterprise. From circular economy to brand storytelling
People are increasingly asking brands and companies to do their part to be active participants in global challenges. Therefore, companies have a unique opportunity to position themselves and make a difference on essential issues such as environmental sustainability. With the support of case studies, methods and tools, we will go in-depth on how to embark on a transformational journey to adopt circular economy principles, review products and processes and communicate this to the market effectively.