The speech is divided into three parts.
The first one is about the main news of Instagram and their strategic and tactical impact.
Among the topics I will cover the development of reels, the growth of text-related features, the increasingly strategic role of content creators and the arrival of new monetization tools
The second part of my speech will focus on some practical examples confirming what introduced in the first part. I will mention Italian and foreign remarkable Instagram accounts.
Finally, the third part will provide a checklist with additional advice to be immediately put into practice.