Vincenzo Rana
Head of Innovation, Coordinator of the Technical Working Group on “Privacy, Digital Identity and Zero-Knowledge Proofs” within the Parliamentary Intergroup on Digital Assets
Web3 Hub of the Polytechnic University of MilanJune 15, 2023 18:20 - 18:40
Web 3
Approaching the Web3: towards new models of marketing and engagement
The video recording of this speech is not available.
Web3 and blockchain introduce new ways of data management and user profiling that profoundly innovate current marketing, community building and engagement models. From the ability to use a single account to access all web systems and manage digital assets, to building new, totally user-centric experiences, blockchain enables unprecedented cross-brand and cross-industry profiling and community interaction opportunities for brands in every sector.
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Speeches by Vincenzo Rana
2026