June 15, 2023 13:40 - 14:00
HOEPLI - Two of Two: eCommerce: the Rules of Success
The Net has always created extraordinary personal and professional development opportunities for individuals and businesses. eCommerce represents one of the greatest growth opportunities available to companies and professionals. Lawyer Antonino Polimeni and Albert Antonini, Marketing Director of Alibaba Group, in presenting their books, Legal eCommerce and eCommerce Marketing tell us about the rules governing it and the marketing necessary to decree the success of any online store.