How did the idea of founding OlivYou come about?
A Conversion Agency launching its own ecommerce, why?
How do you create an eCommerce start-up from scratch?
How much money does it take and how did you find it?
How did you choose the platform?
What marketing activities do you do and with what results?
Is it better to create an internal team or work with agencies?
Tell us the main mistakes you made.
Federico Passoni interviews Massimo Boraso to make him tell us everything that lies behind an eCommerce start-up.