Strengthening brand identity, facilitating sales operations, and reducing the distance with customers: these were the goals of Golmar, an Italian company specializing in professional hygiene for over 50 years. With the help of BigCommerce, the easy, scalable, and flexible e-commerce platform used by tens of thousands of companies in 150 countries, and with the support of SMC Consulting, the company was able to set up an institutional website and online store to achieve its objectives. Don't miss the opportunity to discover all the technical interventions, approaches, and challenges of the project during our speech.