If you want to understand what Google wants from your website and what it will likely want in the future, there is only one official documentation available for SEO: the Quality Raters Guidelines. However, it's not enough to just read the section headings. By delving into the document, we will discover that it is perhaps much less complex than we imagine: it's all about common sense, logic, and technical adjustments. We will dissect the document to extract best practices suitable for everyone.