Digital innovation in retail and omnichannelality

Physical shops are increasingly integrated with digital and pervaded by technology. How is the role of stores changing and how are they integrated with digital channels? How does the in-store experience change with a customer 'augmented' by technology? What can the physical store teach the digital and vice versa in the relationship with customers? The talk will attempt to answer these questions (and more) also with a look at the virtual future of shops.