June 17, 2023 13:40 - 14:20
DSA and DMA: a compass for navigating the impact on digital marketing of the new Digital Single Market legislation
The online advertising market is also undergoing significant changes due to new laws, such as the two Digital Services Act (DSA) and Digital Markets Act (DMA) Regulations. These regulations, effective in 2022, will have a significant impact on the industry, including restrictions on ad tracking and limitations on profiled advertising, as well as increased transparency burdens on the user. This meeting will recap and outline the main points of these reforms.