Company Page Linkedin: da "cenerentola" del Social Marketing a "regina" della Lead Generation

How to organize a digital strategy that combines Content Marketing, Advertising and Linkedin tools?

The Linkedin Company Page is often poorly considered from a strategic point of view. What are the reasons for this? In years of consulting I have been told that visibility in organic is low, that it is exhausting to get followers, and that Advertising is expensive. It is hard to refute these considerations but what if we tried to change the approach to Linkedin Company Page strategy and goals?