Rainbow washing and corporate friendly: when marketing washes whiter even the colors of the rainbow

Companies that ally themselves with the LGBTQ+ community, superficially and without actually investing in the same community, are performing classic rainbow washing. If you are unfamiliar with the term, you have to imagine it as the garish sibling of green washing, only instead of fake sustainable goods and storytelling about being environmentally friendly, we have rainbows everywhere-from logos to entire product lines. All maybe just in June. Recognizing rainbow washing can be tricky. Fortunately, not doing it can be easy