Addressing the validation process

Ugly is beautiful. Yes yes, ugly is terribly beautiful. Especially when resources are limited, we have to avoid style finesses (which cost money). We cannot afford waste. Let's approach the subject of digital advertising with a key: 20 percent of the activities, which produce 80 percent of the results. All good so far... But the 20 percent of activities, which give impact, what are they? Let's look at them together