The Google Formula for Success with RSA and How to Scale It with Channable

Improving ad effectiveness is the key to successfully launching Responsive Search Ad campaigns in Google, but what does that exactly mean? What is ad effectiveness, how to increase it, and why does feed-based advertising make a difference with RSA? These are just some of the questions that will be answered in this session. Discover the best official Google practices for RSA and how a PPC tool like Channable can help you meet all of them, at scale.