Lead Generation for a B2B eCommerce in Traditional Services for SMEs: The F2D ft Queryo Case Study

F2D is an eCommerce in the HR (payroll) and accounting field established in 2020. We will analyze the defined marketing plan and the tools used with a particular focus on paid advertising, thanks to the support of Queryo. Competencies, team, timing, and costs of an evolving project, with constant attention to data analysis and monitoring. This is an excerpt of experience in favor of courageous entrepreneurs who are facing the difficult challenge of starting a start-up or a digital strategy.