Best Ads are Stories - From Wonder-filled Cocoa to TikTok Reels: How Storytelling Has Changed

The line between traditional advertising and video content is disappearing. In this speech, we will revisit some famous advertisements and what made them famous. We will explore the archetypes, storytelling hooks that today become the pivot of corporate communication strategies on entertainment platforms (not just social media!) such as TikTok and Instagram. We will move from content marketing to storytelling, citing unconventional examples such as Mike Bongiorno and his promos and the Wonder-filled Cocoa. We will then arrive at the reels of major brands. We will conclude with a series of tips.