Live Shopping: 5 show templates to entertain and sell live streaming on your eCommerce

Live Shopping is the channel that more and more brands are activating to present products and interact with the community live on the site. But how to create successful live shows? There is no single model: a live show is a real show that can take different forms and formats. In this talk, we will look at the 5 main live show models for eCommerce with Italian examples and cases, at the crossroads of entertainment, interaction and the human touch - the true hallmark of Live Shopping!